Stair Step Is Back: Dealer Compensation Downfall?
Stair Step is Back. Will Dealer Compensation Suffer? Did you know that Nissan is reviving the stair-step model after years of moving away from it? Starting June 3, the Nissan One program will shift focus from 20 performance metrics to a single metric: new-car sales. This bold move is already sparking conversations across the automotive […]
Impact of Automotive Tariffs On The Industry
The Real Cost of 25% Automotive Tariffs: Breaking Down the Impact on US Dealers Starting April 3, 2025, new automotive tariffs will reshape the auto industry. These changes will affect dealership operations and long-term trends. With a 25% tax on imported vehicles, the competitive landscape for U.S. dealerships will shift dramatically. These tariffs are part […]
Automotive Leads
13 Types of Automotive Leads and Why Subprime Car Leads May be a Untapped Solution Are you overlooking a powerful opportunity to grow your dealership’s sales? In today’s competitive market, finding the right customer base can make all the difference. While traditional methods still hold value, innovative approaches like subprime car leads are reshaping the […]
How to Host Successful Facebook Messenger Events: A Step-by-Step Guide for Car Dealerships
Facebook Messenger Events in 2025: The Ultimate Guide for Car Dealerships Facebook isn’t just a platform for sharing photos and status updates. With over 2.8 billion monthly active users, it’s a goldmine for businesses looking to connect with their target audience. For auto dealerships, Facebook Messenger Events offer a unique opportunity to create buzz, generate […]
Nissan Honda Merger Talks
Nissan-Honda Merger Talks: Why Nissan Is Making a Massive Mistake Nissan and Honda, once rivals, are now talking about a huge $46 billion merger. This deal would also include Mitsubishi. The move would make the new company the world’s third-largest car maker, producing about 8 million cars a year. But, talks have hit a snag […]
Willowood Ventures Automotive Facebook Ads: Driving Dealership Success
Drive more car sales with our proven automotive Facebook ads strategies. From targeting to creative design, we help dealerships maximize ROI and reach qualified buyers looking for their next vehicle
What Is BDC in Automotive Sales?
Learn what is BDC in car dealerships, how business development centers boost auto sales, enhance customer service, and streamline the car buying experience for success
Engaging Yes Questions for Car Sales
Effective Yes Questions for Car Sales to Drive Customer Engagement and Boost Conversions In automotive sales, guiding customers through a comfortable decision-making journey is essential. Using “yes” or confirming questions encourages a sense of control while gently steering the conversation toward a successful sale. Our team at Willowood Ventures has over 20 years of experience […]
Maximize Success with Expert Automotive Dealership Consulting Strategies
Unlock the potential of your automotive dealership with expert consulting! Discover innovative strategies like Facebook Sales Events to boost engagement and sales. Tailored services, from market analysis to sales optimization, guide you through industry shifts like EVs. Enhance efficiency, customer experience, and profitability.
Automotive SEO Services
Automotive SEO Services: Boost Your Dealership’s Online Visibility and Sales Let me say this loud and clear. Automotive SEO Services are not a option anymore. Do you own, operate, or manage a dealership? If you are not fully invested in automotive SEO services you cannot and will not win in 2024 and beyond. Are you […]