What in the World is A Beback?

    The Beback Myth: Why Waiting for Returns Is Costing You Sales Let’s talk about the elephant in the showroom – the elusive “beback.” You know, that customer who says, “I’ll be back,” with all the sincerity of Arnold Schwarzenegger in Terminator. Spoiler alert: They’re probably not coming back. At Willowood Ventures, we’ve seen […]